Site under construction
An Electronic Message Center (EMC) allows you to communicate more effectively with the public at any particular time of day by changing messages and graphics to match the profile on the street. Adjusting electronic messages to target traffic profiles for the season, day of week, or even time of day, will greatly increase a sign's readership and effectiveness!
Most importantly, (regardless of the message), viewers will remember two things:
• What the business is
• Where the business is located
Effective signs are critical for retailers and can contribute to the success of almost any business. Enhancements such as electronic message displays often return increases of 15% to 150% in sales. Why? By "branding" a site— using specific logos to support a rotation of advertising messages— impulse stops increase and customer buying habits are changed.
The flexibility of an EMC from Neokraft will allow you to advertise hourly specials, weekly promotions, new products or valuable services ("free delivery!") to passers-by, attracting positive attention and customer traffic. Whether you aim to sell tickets to a school play, promote a sales program, share important community information, or simply provide the time and temperature, electronic message centers are the answer.
Make the Comparison:
Dollar-for dollar in cost per thousand views, no other form of advertising comes close to matching the efficiency and economy of an electronic message display.
Newspaper advertising - Average cost of $7.39 for 1000
views within a 10-mile radius of the business location
• Television advertising - About $6.26 per 1000views
• Radio advertising - $5.47 per 1000 views
• Electronic Message Center display signage from
Neokraft - Typically less than $0.15 per 1000 exposures!
Neokraft's competitive pricing makes buying or leasing an electronic message center more affordable than ever!Calculate Your Return On Investment!
Want to see More?
Our Electronic Display gallery is updated frequently with photos of many of our EMD installation throughout Maine and the Northeast. Click Here to visit the Gallery!
Motorists often look forward to reading clever new messages and can come to rely on them if they also contain a service.
Neokraft Gives You Options
With a choice between the leading suppliers of electronic message displays such as Hyperion™, Unilumin™,
Watchfire™, Time-O-Matic™, Daktronics™, Adaptive™, Alpha Eclipse™, Signal-tech and Optec™, Neokraft provides the flexibility and options to meet any budget or display requirement you may have!
• Red, amber, tri-color (RG) or full color (RGB) display
• 100,000 hour LEDs—  up to 90% more energy efficient,
40% brighter and easier to maintain than older displays
• Display sizes to fit every application
• Single-sided, double-sided or master/slave configurations
• Easy-to-use software with secure programming access
• Cable, LAN, fiber optic, or wireless communication options
• Rugged enclosures ensure long-term operation
• Fully field serviceable / comprehensive warranty
Use Your Display the Smart Way
Generally, 1 inch of letter height will produce 60 feet of readability, 120 feet for a 2 inch letter, etc. Allow 5 to 9 seconds for 10 characters and 9 to 16 seconds for 20 characters of reading comprehension.
A 10 character message
"BIG SALE NOW!"
A 20 character message
"BIG TENT SALE
TODAY ONLY! "
Using a 20 character message with a 5.5 inch letter height, a viewer driving at 55 MPH might only be able to read "BIG TENT SALE..." before passing by the sign.
|CHAR SIZE||MAX VIEW DISTANCE||25MPH||45 MPH||55 MPH|
|4.5" ht||270 feet||7.4 sec||n/a||n/a|
|5.5" ht||330 feet||9.0 sec||5.0 sec||n/a|
|7.0" ht||420 feet||11.5 sec||6.4 sec||5.2 sec|
|9.0" ht||540 feet||14.7 sec||8.2 sec||6.7 sec|
Save Money with Tri-Color Technology!
Neokraft now offers the new 4U2SEE Tri-Color electronic message display system as an economical way to add more color to your sign. At a fraction of the cost of a full color RGB display, you can incorporate a Tri-Color (RGY) display and attract more attention than any single color (Red or Amber) display.
Contact us today and find out if a tri-color, single-color or full-color electronic display would best suit your signage needs!
©2001-2008 Neokraft Signs, Inc