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As more businesses consider electronic message displays, return on investment becomes a key factor to justify the purchase. In calculating the ROI for electronic displays, we divide the additional profit from the digital sign by the cost of the display. Our ROI calculator provides two methods of measuring revenue: estimated new sales based on passing traffic, and percentage of increased business projected by Small Business Association (SBA) reports.
The calculator provides several options for measuring revenue / cost and also offers industry average numbers for your reference.
“This is a value-added tool for dealers and sign associations to measure the usage and effectiveness of the digital signage. Users will be able to quantify how much additional business digital signage will generate and how long it takes to recapture the investment.”
— Dave Scaglione, Vice President of Sales & Marketing at Electro-Matic Products.